1
Week 1 · Days 1–5
Week 1 — Stop the bleeding
Dark Red Zone · Critical
We fix the urgent security and SEO problems that are hurting the site right now.
Day 1 — Monday
Back everything up, then update WordPress
We take a full safety copy of the site, then update the old WordPress software (it's 9 versions out of date) so hackers can't walk in through known holes.
Day 2 — Tuesday
New modern design template + brand colours
Replace the abandoned 2017 theme with a modern, fast one and apply your real brand look — colours, fonts, header, footer.
Day 3 — Wednesday
Set up Google SEO + fix the spelling mistake in your URL
Install the SEO tool Google needs, write proper page titles and descriptions, and fix the typo in your menopause page address (it currently says 'menapause').
Day 4 — Thursday
Make every image describable + faster
Add written descriptions to every photo (so Google understands them) and shrink them so the site loads quicker.
Day 5 — Friday
Put the spam filter back + remove personal payment link
Restore the spam protection on your contact form and replace the personal PayPal link with a proper business payment option.
2
Week 2 · Days 6–10
Week 2 — Get found locally
Red Zone · High Priority
We make Google show your clinics first when locals search for acupuncture.
Day 6 — Monday
Tell Google exactly what you do
Add hidden information that helps Google understand you're a real medical clinic with two practitioners.
Day 7 — Tuesday
Fully optimise Kate's Google listing
Polish Kate's Google Business page in Kilcoole — services, photos, hours, booking link.
Day 8 — Wednesday
Fully optimise Gráinne's Google listing
Same treatment for Gráinne's Glencullen listing, and start asking past patients for reviews.
Day 9 — Thursday
List you in the major Irish directories
Submit both clinics to Yelp Ireland, Golden Pages, Hotfrog and Treatwell — all free, all boost local ranking.
Day 10 — Friday
Show real reviews + answer common questions
Pull live Google reviews onto your homepage and add an FAQ section that Google can read and feature in search results.
3
Week 3 · Days 11–15
Week 3 — Turn visitors into bookings
Red Zone · High Priority
We make it stupidly easy for someone reading the site to book an appointment.
Day 11 — Monday
Add a Book Now calendar to every page
Plug in Calendly so visitors can book straight from the homepage and any service page — no phone calls needed.
Day 12 — Tuesday
Pages that target nearby towns
Build dedicated pages for Wicklow, Wexford and Dublin 18 so locals find you when they search by town.
Day 13 — Wednesday
Clean, honest pricing page
Rebuild the pricing page with a clear table, online payment buttons and your refund policy.
Day 14 — Thursday
Proper profile pages for Kate and Gráinne
A real profile page each — credentials, experience, photo, and a Book button.
Day 15 — Friday
Make the site fast on phones
Tune image sizes and loading order so the site scores green on Google's speed test (Core Web Vitals).
4
Week 4 · Days 16–20
Week 4 — Fill the gaps and launch the rebuild
Orange Zone · Medium Priority
Beef up the thin pages, publish your first SEO blog posts, and hand everything over.
Day 16 — Monday
Rewrite the half-empty pages
Expand the Relaxation and Nutrition pages into proper 800+ word pages Google will rank.
Day 17 — Tuesday
First SEO blog post — fertility
Publish a real guide on 'Fertility Acupuncture in Ireland' targeting one of your highest-value searches.
Day 18 — Wednesday
Second SEO blog post — Wicklow
Publish 'Acupuncture Wicklow — what to expect on your first visit' to capture local search.
Day 19 — Thursday
Test on every phone, tablet and browser
We open the site on iPhone, Android, iPad and every browser to make sure nothing is broken anywhere.
Day 20 — Friday
Soft launch + 30-min training
Final Google check, a short training call so you know how to use everything, and the rebuild is live.
5
Week 5 · Days 21–25
Week 5 — Conversion tuning + analytics
Orange Zone · Medium Priority
Now the site is live, we measure how people actually use it and tune the booking funnel.
Day 21 — Monday
Proper analytics + heatmaps
Install GA4, Search Console events and a free heatmap tool so we can see exactly where visitors click, scroll and drop off.
Day 22 — Tuesday
Track every booking step
Set up conversion tracking so we know which pages turn visitors into bookings — and which ones lose them.
Day 23 — Wednesday
First A/B test on the homepage
Test two versions of the headline + booking CTA to see which one books more patients.
Day 24 — Thursday
Tune the slowest pages
Use the speed reports to fix the 3 slowest pages — image sizes, scripts, fonts.
Day 25 — Friday
Weekly performance report template
Build a one-page weekly report so you can see traffic, bookings and rankings at a glance.
6
Week 6 · Days 26–30
Week 6 — Content + reviews engine
Orange Zone · Medium Priority
Steady drip of useful content and reviews — the two things that compound over time on Google.
Day 26 — Monday
Third SEO blog post — Dublin 18
Publish a Dublin-18 focused guide so Gráinne's clinic ranks for southside searches.
Day 27 — Tuesday
Fourth SEO blog post — pregnancy
Pregnancy-safe acupuncture — high-intent search, low competition in Ireland.
Day 28 — Wednesday
Email past patients for reviews
Send a personal review-request email to the last 6 months of patients — Google reviews are the #1 local ranking signal.
Day 29 — Thursday
Reply to every existing review
Public, professional replies to every Google review (good and bad) — both Google and patients notice.
Day 30 — Friday
Add a testimonials carousel
Pull the best new reviews onto the homepage and service pages.
7
Week 7 · Days 31–35
Week 7 — Local link building + partnerships
Green Zone · Polish & Launch
Backlinks from Irish health and local sites — the slowest but most powerful Google signal.
Day 31 — Monday
Reach out to local health blogs
Pitch guest posts to Irish wellness, fertility and pregnancy blogs — every link nudges your ranking up.
Day 32 — Tuesday
Local newspaper + community sites
Wicklow People, Bray People, Dublin Gazette — pitch a 'meet your local practitioner' piece.
Day 33 — Wednesday
Healthcare association listings
Make sure both practitioners are listed on AFPA, ETCMA and any insurer provider directories.
Day 34 — Thursday
Cross-promo with complementary clinics
Reciprocal listings with local physios, yoga studios and nutritionists — relevant local backlinks.
Day 35 — Friday
Citation audit + cleanup
Make sure every directory listing has identical name, address, phone — Google penalises mismatches.
8
Week 8 · Days 36–40
Week 8 — Hardening + handover
Green Zone · Polish & Launch
Final security pass, full documentation, and we hand the keys over with everything documented.
Day 36 — Monday
Full security re-scan
Wordfence + manual review — confirm no malware, no exposed admin paths, no vulnerable plugins.
Day 37 — Tuesday
Automated daily backups
Set up UpdraftPlus to auto-backup nightly to off-site storage — you can roll back any change instantly.
Day 38 — Wednesday
Full accessibility pass (WCAG)
Screen-reader test, colour contrast, keyboard navigation — so the site works for every patient.
Day 39 — Thursday
Hand over a written playbook
A plain-English document explaining how to add a blog post, change a price, reply to reviews, swap a photo.
Day 40 — Friday
1-hour final training + go-live recap
Final training call covering everything, full credentials handover, and the optional €95/month care plan kicks in if you want it.
Ready to start?
Reply to this proposal and we'll lock in a Monday kickoff. First red-zone fixes can be live within 48 hours.
