Digital Bridge — Site Audit

Two audits. One playbook.

Pick a client, then walk down the page top-to-bottom. Each numbered section answers one question.

1

Snapshot — where Worksafe.ie is today

worksafe.ie · Safe Pass, Manual Handling, IOSH & First Aid training (Ireland)

Bottom line

You already rank #3 on Google for ‘Solas safe pass’ — that one keyword is keeping the lights on. The site is held back by spam links from 2018-era link buying that Google is punishing. Clean that up, build proper pages for each county, and monthly traffic moves from ~57 to 150–250 within 3 months (250–400 by month 6 if continued).

Ireland search visibility
~57 visits/month — flat for 12+ months.
Domain authority
8/100 — very low. New competitors easily outrank you locally.
Backlink profile
748 links / 126 domains — top 10 are spam. Google is suppressing trust.
Best ranking term
“solas safe pass” at #3 (880 searches/mo) — your single biggest asset.
Closest competitors
safetytraining.ie ~3,452/mo, irelandtt.com ~1,325/mo, safeworking.biz ~896/mo.
Dark Red
1
Critical — emergency. Fix this week.
Red
2
Bleeding revenue today. Fix in the first 30 days.
Orange
4
Quietly costing orders. Address in 60–90 days.
Green
3
Working — protect and build on it.
2

What's going on, by zone

Plain-English read of the situation, worst to best. Each zone summarises the tasks that follow.

Dark Red1 task · Critical — emergency. Fix this week.

One emergency: a backlog of spam backlinks from old link-buying that Google is actively punishing. Until this is cleaned up and reprocessed (6–10 weeks after we file the disavow), every other improvement on the site is fighting a headwind. This is the single biggest unlock — fix this and the whole site lifts together.

Red2 tasks · Bleeding revenue today. Fix in the first 30 days.

Dublin and Portlaoise are bleeding revenue right now. ‘Safe Pass and Manual Handling Dublin’ (1,600 searches/mo) is on page 2; ‘Safe Pass Portlaoise’ (2,400 searches/mo, the biggest Safe Pass town in Ireland) doesn't appear at all. Both have no dedicated page. A competitor is taking Portlaoise. We build proper county pages — venue, dates, price, FAQ, trainer credentials — and Dublin lands on page 1 in 6–10 weeks.

Orange4 tasks · Quietly costing orders. Address in 60–90 days.

Quietly costing orders. The homepage is trying to rank for 48 keywords at once, so it ranks for none well. The ‘lost Safe Pass card’ traffic (310/mo, ranking #7–#8) lands on a page that doesn't even offer the refresher course. ChatGPT and Google AI never name worksafe.ie when people ask where to do a Safe Pass. The site is slow on mobile where 80% of bookings start. None of these are emergencies — they're steady leaks. Fix in the first 60 days.

Green3 tasks · Working — protect and build on it.

Already working — protect and build on it. ‘Solas safe pass’ at #3 is the crown jewel: 21% of all current organic traffic comes through that one keyword. ‘IOSH Ireland’ at #2 nationally is sitting on the highest-margin training you sell, but only one IOSH page exists. The 12-year domain age is rare and valuable. Reinforce these — don't redesign or migrate anything that risks them.

3

If we only did three things

  1. 1Clean up the spam backlinks (single biggest unlock).
  2. 2Build a dedicated page for each main county: Dublin, Portlaoise, Wicklow, Tallaght, Wexford.
  3. 3Strengthen the ‘Solas safe pass’ #3 page so it pushes to #1.
4

Full task list (10 items)

Tap any task to expand. Ordered by urgency: Dark Red → Red → Orange → Green.

Dark Red

Critical — emergency. Fix this week.

Red

Bleeding revenue today. Fix in the first 30 days.

Orange

Quietly costing orders. Address in 60–90 days.

Green

Working — protect and build on it.

5

3-month delivery timeline (12 weeks)

Five phases. Each phase has work shipped and a measurable signal so you know it's actually moving.

  1. 1
    Week 1

    Stop the bleed

    Work shipped: Disavow file submitted to Google. Solas safe pass page reinforced. Lost-card page rewritten. Cloudflare + caching live. Site speed under 2.5s.

    Signal you'll see: Faster mobile load. Higher conversion on existing traffic from day one.

  2. 2
    Weeks 2–4

    Build the local footprint

    Work shipped: Dublin and Portlaoise pages live. 6 more county pages (Wicklow, Wexford, Tallaght, Kilkenny, Kildare, Galway). Homepage refocused. AI citation layer (llms.txt + FAQ schema) shipped.

    Signal you'll see: First impressions appear in Search Console for the new county terms within 10–14 days.

  3. 3
    Weeks 5–8

    Early ranking lift

    Work shipped: Refining the location pages based on real Search Console data. IOSH supporting pages built. Internal linking pass. First AI citations start showing in ChatGPT / Perplexity.

    Signal you'll see: Dublin reaches page 1. Total monthly visits roughly double (~57 → ~110).

  4. 4
    Weeks 9–12

    Spam clean-up reprocessed

    Work shipped: Google finishes reprocessing the disavow. Site-wide trust lifts. Portlaoise pushes onto page 1. New IOSH corporate enquiry funnel live. Final report + roadmap for what to keep doing.

    Signal you'll see: Step-change month — typically the biggest single jump. Visits ~110 → ~150–250/mo. 8–15 extra course enquiries per month.

6

The engagement

SEO Recovery + Conversion Package (3-month)

Setup
TBD — spam link clean-up, technical fixes, AI-readable layer, first 2 location pages, speed pass.
Retainer
TBD monthly for 3 months — 1 new location page per fortnight, ranking monitoring, monthly report, AI citation tracking, conversion tweaks.
3-month outcome
Ireland organic traffic ~57/mo → 150–250/mo. Safe Pass Dublin on page 1, Portlaoise pushing onto page 1. 8–15 extra course enquiries per month by end of month 3.

Founder direct: 085 224 1848 · digitalbridge.ie